This page style is designed to support an ample amount of content in paragraph or bulleted form. If you choose to display content through the use of bullets, please be sure to include a solid intro paragraph to provide context and preserve the intended design aesthetic of the page. The overall content of this page can be as lengthy as you wish. But if you prefer to keep it short, in order to appear sufficiently substantive, we recommend a minimum of three paragraphs (2 body paragraphs followed by the support paragraph – see below). The recommended length for the body paragraphs is 140 to 180 words each. The specs for the support paragraph are provided below. Feel free to add titles atop paragraphs. As you review our content recommendations throughout the site, you will notice that we consistently encourage you to be brief. This page style represents one of the few areas where we actually advocate for the use of extensive content. If a visitor has navigated your site to this point, it’s because this particular subject has piqued their interest; take advantage of it.
This is a support paragraph. By visually breaking-off from the main body copy, it can serve one of several practical purposes. It can be written as a summary by highlighting the most important points of the main body content (recommended), feature an example or situation connected to the central point of that content, be written as a conclusion or closing statement, or serve as a place for a closely related topic (least recommended). The suggested length for the support paragraph is 60 to 90 words.