If this is a Company Profile or closely related page, it is the place where the reader will look to validate the background, philosophy, vision, and/or culture of your firm. It is the perfect place to talk about the idea or purpose the firm was founded on, how it has evolved since inception, and what it has learned along the way. It is also an ideal place to outline the principles and values that define its commitments to quality, fairness, and innovation; not to mention the success of its employees, partners, and clients. In short, this is where you need to make prospects feel comfortable with who you are and what you stand for as a company. The claims you make throughout the site will be influenced by, and weighted against, this perception. Recommended length is TWO paragraphs of 140 to 180 words each. (2a)